Home > Design, Shaastra > Making of Shaastra Ad

Making of Shaastra Ad

September 28, 2007 Leave a comment Go to comments

Vatsap called me.

“Ek ad banayega?”

I said I had to work on some invitation design. He at once relieved me of this and asked me to go ahead with the ad for Shaastra. It was to be printed in Education Plus (supplement of The Hindu newspaper). He detailed me about the concept. We had to depict a hacker and his computer, and the hacker manages to break in. The screen was to show username as engineering and password as fun. So I began.

I searched the Net. But, call it ineffective manner of searching or willingness to do something original(!), I soon packed the idea and decided to shoot a pic myself and use it for the ad. So I called Moli (“I will appear in a newspaper ad for Shaastra!!”) and Neta and tried some shooting. We finalized this pic:

We managed to get the right height and other details right because of a brilliant setup and a brilliant lights-man. Here’s a behind-the-scenes image of our setup:

It’s not visible but Moli was actually sitting on Neta’s thigh as the chair made him too high compared to the laptop!

Having secured a nice pic now, I set to work. I planned how to go ahead and was busy making the design, when Vatsap called again.

“Start kar diya kya?”

“Haan. Kyon?”

“Actually, we are packing the idea. Doesn’t seem to be attractive.”

I was disheartened, but for Moli it seemed the world had come to an end! Here is the unfinished ad:

Vatsap called after half an hour and said they had finalized a concept of medical prescription to be used as an ad. Another member of the Design team, Dalal, came to me, explained the concept and we discussed how to go about. After he left, I started the work afresh. Completed it, and was reminded by the Sponsorship team that I didn’t put sponsor logos! I did that, and as usual, sent it to Vatsap to improvise, waiting for his expert comments. He suggested a few modifications (“Don’t put a border around the prescription paper, just put some shadow effect”). He also allowed me to use my name as the patient’s (sorry Moli!). Now, the ad was finally complete:

Waiting for Education Plus!

  1. Moli
    September 28, 2007 at 5:11 pm

    If only

  2. aniket
    September 28, 2007 at 5:12 pm

    hard luck, dear!

  3. amrit
    September 28, 2007 at 5:18 pm

    Sorry for all the trouble man! And sorry to Moli too! But the final ad looks studd! ๐Ÿ˜€ Cheers! As usual, great work!

  4. abhinav_sumit
    September 28, 2007 at 5:29 pm

    cheers is the word

  5. Moli
    September 28, 2007 at 7:40 pm

    the final ad is great

  6. nimit
    September 28, 2007 at 8:28 pm

    nice work man…and ideas were really creative !

    keep it up…

  7. aniket
    September 29, 2007 at 10:54 am

    why sorry??? these things actually help lighten the load ๐Ÿ™‚

    got it… ๐Ÿ˜‰

    @moli, nimit

  8. m.flowerr
    September 29, 2007 at 7:58 pm

    You seem to be quiet creative and talented!!!!!!Kewl…

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