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October 11, 2007 Leave a comment Go to comments

On Day1, someone asked me: “What good does Design do to me?” I said it’s the face of Shaastra, like all other departments claim! He then asked, “How does it matter to me in particular?” When I said it doesn’t, he said, “Then, Design guys chutiye hote hain!”

Some were visibly impressed, others needed to be reminded of it’s existence. Whatever it be, Design for Shaastra2007 is over now, and so has my responsibility as a Design coordinator for the festival.

It all began with, as Caesar put it long ago, “veteran Amrit Vatsa” being appointed Core member for Design. This was sometime in April. He came up with an idea of a brilliant organization and went ahead building the organization by recruiting Design coordinators. He grouped them as Graphic Artists, Copyrighters, Trend Spotters, Photographers and Artists. Then we started working for Shaastra, to be held in first week of October.

As I said, this division was brilliant on the part of the Core and it really worked wonders. The usual process that was followed was that Copyrighters (and Trend Spotters) had a brainstorming session in which they came up with ideas and concepts behind posters, t-shirts etc. and then the Graphic Artists set to work it out using Photoshop. Here lay my contribution to the team. The inclusion of Photographers and Artist was really impressive. This eliminated our dependence on the Net for pictures or sketches to be used for posters, t-shirts etc. Thus, it made sure that whatever was the product of our team effort was 100% original!

Hats off to the wonderful Copyrighters who came up with beautiful concepts, Photographers who took pains to shoot many pics knowing that most of them will not be used, Artist for really wonderful works with the pencil, Graphic Artists for making sure every idea got implemented digitally and above all, the Core for holding all these together and serving as a part of all of these groups.

There were some errors, of course. Mis-communications, failures to accomplish within deadlines often come to fore in demanding situations. But let’s not talk of them. Because overall, I feel, we did a nice job and met most of the deadlines, if not all.

Brochures, pamphlets, posters, t-shirts, certificates, banners were printed. Yet, Design doesn’t appear to be an independent entity. There’s never a piece which can please everyone and ultimately, the people who are appointed to take care of Design have to work according to the whims of those who have far less design sense. This harsh reality is really disheartening.

Fortunately, the Design team faced little of that this year. In spite of some groans and grunts, some people praised the Design team whole-heartedly, and at the end of the day, that strengthened us.

As Lays put it, “Shaastra Design rocks!”

Back: GBM>>Touchy>>Forehand>>CSLV>>Pam>>Divya>>Surbhi
Middle: Mistake>>Dalal>>Jishnu>>Arpit>>Vishal>>Srilakshmi
Front: Caesar>>Vatsap>>Mamme>>Amrutha>>Neeharika>>Mrudula

(Missing) Ambience: Torpi>>Indoor
Design: Tarun>>Danda>>Rajasekhar>>Vasanth

  1. Abhinav
    October 11, 2007 at 11:36 am

    da next year u will be the ……”one u cant name “

  2. Vikas Shenoy
    October 11, 2007 at 12:07 pm

    Great work and a wonderful team effort.

    Hats off to the design team and special thanks for you for helping out the spons team.

  3. aniket
    October 11, 2007 at 12:10 pm


    thanks! ‘spons dogs’ were nice too!

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