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Campus Wars!

October 12, 2007 Leave a comment Go to comments

Came across the following article in a corner of Economic Times:

Campus wars: The shastra behind Kurukshetra

An entrepreneur entering a new geography or a business usually invests in a market study or launches a pilot project. However, students have more exciting options to spend their pocket money and typically learn by observing their competitor/peer group’s tactics and strategy. A student from Chennai’s Anna University attended IIT Madras’ annual technical fest, Shaastra, on a similar mission. When an old pal of the Anna Univ grad ribbed him about his ‘mission’, the student nonchalantly replied, “I’ve already deputed 20 of my boys to keep a close watch on the events. Since it’s a national fest, we also network with students from other colleges. I just came to see if they are doing their work properly and the number of contact they’ve established.” A valid strategy since Anna University kicked off its own technical fest, Kurukshetra, this January. Since then, students have been frequently debating over which one of the festivals in “hot and happening.” The intense scrutiny means that they will now step up planning, strategising and also depute more “boys” aka James Bond style.


  1. hmmm
    October 12, 2007 at 9:52 pm

    font sucks mamme! dun feel like reading also!

  2. aniket
    October 12, 2007 at 9:59 pm

    least expected! you on blogosphere!!
    well, i will change the font…

  3. m.flowerr
    October 18, 2007 at 4:25 pm

    Friday, October 12, 2007
    Campus Wars!

    No updates since then??

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